Visa and MasterCard have recently been accused of violating antitrust laws by placing restrictions on the prices these independent ATM operators can charge customers using other networks such as STAR or TransFund. Legislation that prohibits price-fixing is an example of __________ forces that affect the marketing environment.
A)economic
B)ecological
C)technological
D)regulatory
E)social

Question

Quizplus · Accepted Answer

The legislation that prohibits price-fixing involves regulatory forces that affect the marketing environment.

Visa and MasterCard Have Recently Been Accused of Violating Antitrust