F. Hoffman-LaRoche Ltd. and BASF AG, two international pharmaceutical companies, were ordered to pay $725 million in fines for plotting to raise and fix prices of vitamins used in virtually every home in the U.S. This is an example of how __________ forces affect the marketing environment.

Question

Quizplus · Accepted Answer

The fact that the two pharmaceutical companies were fined for price-fixing shows that regulatory forces affect the marketing environment. The fine was imposed by the U.S. Department of Justice, which is a regulatory body. The other options (economic, ecological, technological, and social) may also affect the marketing environment, but they are not directly related to the example given in the question.

F Hoffman-LaRoche Ltd