Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards
A)are relative to particular societies.
B)must be universal in order for cross-cultural marketing to be effective.
C)are fluid and very easy to change.
D)are cyclical so it is important to change with the times.
E)are concrete; something is either right or wrong.

Question

Quizplus · Accepted Answer

Culture shapes moral standards and what is considered right or wrong can vary greatly between different societies and cultures. What is acceptable in one culture may not be acceptable in another, so moral standards are relative to particular societies.

Culture Serves as a Socializing Force That Dictates What Is