Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and
A) protecting the environment.
B) enhancing corporate sales and profits.
C) following industry-specific codes of ethics.
D) fulfilling societal objectives.
E) demonstrating ethical behavior.

Question

Quizplus · Accepted Answer

Cause marketing programs aim to enhance corporate sales and profits while addressing public concerns and satisfying customer needs, thus incorporating all three concepts of social responsibility.

Cause Marketing Programs Incorporate All Three Concepts of Social Responsibility