In recent years, many large firms have changed the title of the head of marketing from vice president of marketing to
A) chief executive officer.
B) corporate marketing official.
C) coordinating marketing officer.
D) chief marketing officer.
E) corporate marketing executive
Correct Answer:
Verified
Q41: The functional level in an organization is
Q42: Which of the following statements regarding an
Q43: At the functional level, the organization's strategic
Q46: The level at which managers set a
Q50: A subsidiary,division,or unit of an organization that
Q52: The strategic business unit level
A)works most directly
Q52: Each strategic business unit has marketing and
Q53: Specialized functions such as marketing and finance
Q54: At the functional level, the marketing department
A)
Q55: Bill McDermott is the CEO of SAP,
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