A recent Congressional initiative mandated that the U.S. Department of Transportation (USDOT) establish a national traffic information collection system. The marketing manager of a company that provided traffic reports for local radio stations would most likely incorporate this knowledge into its SWOT analysis as
A) a weakness if the company has an existing working relationship with the USDOT.
B) an opportunity if the USDOT will give this information directly to all radio stations.
C) a weakness if the company that provides local traffic information has no employees who are technologically capable of using the USDOT system.
D) a threat if the USDOT does not have resources to interpret data for regional traffic areas.
E) part of a marketing plan; this information would not be part of a SWOT analysis.
Correct Answer:
Verified
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