David and Cecilia Stanford, owners of Prairie Herb vinegars, decided to offer their product in 5-ounce and 13-ounce sizes. They decided to sell the vinegar only through the mail and to price the smaller bottle at $4.45 and the largest bottle at $13.25. These actions consist of Prairie Herb's marketing

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These actions are marketing tactics, which are detailed day-to-day operational decisions essential to the overall success of marketing strategies. The decision to sell only through mail and to offer specific bottle sizes and prices are examples of marketing tactics. Therefore, option D is the correct answer. However, options A, B, C, and E refer to broader marketing concepts and strategies, which may be used to guide marketing tactics.

David and Cecilia Stanford, Owners of Prairie Herb Vinegars, Decided