The Terrafugia Transition is a 19-foot, two-seater road-drivable, light-sport aircraft with an anticipated price of $279,000. A potential showstopper for this product is likely to be
A) concern that damage caused in a small on-road fender bender might make it dangerous to fly.
B) a lack of marketing towards retired seniors.
C) the efficiency of commuting for corporate executives.
D) the availability of flight instruction for licensed drivers.
E) a very poor product warranty.
Correct Answer:
Verified
Q62: A factor that might doom a product
Q75: A target market refers to
A)people who could
Q76: One or more specific groups of potential
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