An organization with a market orientation
A)focuses its efforts on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation.
B)identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
C)strives to satisfy the needs of consumers while also trying to achieve its goals.
D)satisfies the needs of consumers in a way that provides for society's well being.
E)focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value

Question

Quizplus · Accepted Answer

A market-oriented organization places its customers at the center of its business operations. It continuously collects information about customers' needs and preferences, shares the information across all departments, and uses it to create customer value. This helps in achieving customer satisfaction and to achieve the organization's goals.

An Organization with a Market Orientation