In brainstorming
A) individuals work in a large group to select a single optimal solution.
B) all solutions are judged and critiqued as they are recorded,and a weighted-average percentage is assigned to each solution.
C) parties are urged to be spontaneous and even impractical.
D) the success of the approach depends on the item-by-item evaluation and critique of the solutions as presented.
E) None of the above is a part of the brainstorming process.

Question

Quizplus · Accepted Answer

In brainstorming, parties are urged to be spontaneous and even impractical, generating as many ideas as possible without fear of criticism or judgment. The goal is to generate a large quantity of ideas, which can then be evaluated and refined later on. Option A, selecting a single optimal solution, runs counter to the spirit of brainstorming, which is about generating multiple possibilities. Option B, assigning weighted-average percentages, suggests a more formalized process than brainstorming typically involves. Option D, evaluating solutions as they are presented, can stifle creativity by introducing criticism and judgment prematurely. Option E is incorrect because brainstorming does have a defined set of characteristics and guidelines.

In Brainstorming