A market researcher wants to test the effectiveness of three different types of advertisement.Participants will respond to many examples of each type of advertisement so that the researcher can determine each person's preference.What type of design is this researcher using?
A)replicated repeated measures design
B)partial repeated measures design
C)incomplete repeated measures design
D)complete repeated measures design

Question

Quizplus · Accepted Answer

The researcher is using a complete repeated measures design, as they are testing the effectiveness of three different types of advertisement and each participant is responding to many examples of each type of advertisement. This is a within-subjects design, where each participant is exposed to all three types of advertisement, allowing for direct comparisons of their preferences.

A Market Researcher Wants to Test the Effectiveness of Three