Cisco has a different idea about ROMI.Managers there feel that instead of measuring response, it may be better to measure ____________.
A) The progression of the contact throughout the buying cycle
B) The response to specific coupons and direct techniques
C) The response to mass media without looking at new media
D) The response to new media while ignoring mass media
E) None of the above

Question

Quizplus · Accepted Answer

Cisco's managers feel that measuring the progression of the contact throughout the buying cycle would be a better way to measure ROMI than just measuring response. This approach would give a more complete picture of the effectiveness of marketing efforts and how they contribute to the overall sales process. Options B, C, D and E are not in line with Cisco's approach to measuring ROMI.

Cisco Has a Different Idea About ROMI