Market share can defined in terms of either _____________.
A) Utilities and profits
B) Revenue and profits
C) Units or profits
D) Units or revenue
E) None of the above

Question

Quizplus · Accepted Answer

Market share can be defined in terms of units or revenue. Units refer to the number of units sold in a market compared to the total number of units sold by all competitors. Revenue refers to the total revenue earned from sales in a market, compared to the total revenue earned by all competitors in that market. Utilities and profits are not commonly used to define market share.

Market Share Can Defined in Terms of Either _____________