While many firms "talk the talk" about marketing as an investment, this may be a problem as many firms treat marketing as ___________ in the company's accounting system.
A) A variable
B) A total investment
C) An expense item
D) A lost cause
E) None of the above

Question

Quizplus · Accepted Answer

Many firms treat marketing as an expense item rather than an investment in their accounting system, which can lead to a short-term focus on reducing costs rather than long-term investments in marketing efforts that could benefit the company in the future.

While Many Firms "Talk the Talk" About Marketing as an Investment