There are times that marketers forgets that marketing is not just a department and they fail to market the dashboard to __________.
A) Customers
B) Suppliers
C) Key stakeholders
D) The accounting group
E) The finance area

Question

Quizplus · Accepted Answer

Key stakeholders include shareholders, investors, and higher-level executives who need to see the performance metrics of the company. They need to have visibility to the dashboard to ensure that the company is on track to meet its goals and objectives. It is crucial to market the dashboard to them to gain support and buy-in. While customers, suppliers, accounting, and finance may also benefit from the dashboard, they are not the primary audience.

There Are Times That Marketers Forgets That Marketing Is Not