Many firms think that ___________ is the final gauge of consumer acceptance of a new product and ultimate measure of market potential.
A) The market analytic method
B) The market test (or test market)
C) The go-to-market strategic method
D) The post hoc market method
E) None of the above

Question

Quizplus · Accepted Answer

The market test (or test market) is specifically designed to gauge consumer acceptance of a new product and measure market potential. This method involves launching a new product in a specific geographical area to test the market before nationwide launch. Therefore, option B is the best choice for the blank in the given statement.

Many Firms Think That ___________ Is the Final Gauge of Consumer