The Delphi technique tries to use expert opinion to forecast market demand but it is distinctly different than other methods in as much as it _____________.
A) Tries to control for executive emotion
B) Uses an iterative approach with repeated measurement to control for direct confrontation
C) Uses consumers in a panel to discuss their planned purchases
D) Tries to make suppliers, buyers, users and deciders as part of the process
E) None of the above

Question

Quizplus · Accepted Answer

The Delphi technique uses an iterative approach with repeated measurement to control for direct confrontation, unlike other methods. It does not necessarily control for executive emotion or use consumers in a panel to discuss their planned purchases. While suppliers, buyers, users, and deciders may be part of the process, this is not a distinct difference from other methods.

The Delphi Technique Tries to Use Expert Opinion to Forecast