__________ is useful in comparing the relative efficiency of different advertising opportunities or media and in evaluating the costs of campaigns.
A) CPR-cost per repetition
B) CPM-cost per thousand
C) CPQ-cost per quantity bought
D) CPS-cost per solicitation
E) None of the above

Question

Quizplus · Accepted Answer

CPM (cost per thousand) is a common metric used in advertising that measures the cost of reaching 1,000 people or households with a particular advertising message. It allows for direct comparison of different advertising opportunities and media based on the cost to reach a similar audience size. CPM can also be used to evaluate the costs of advertising campaigns by estimating the cost to achieve a desired level of reach or frequency.

__________ Is Useful in Comparing the Relative Efficiency of Different