Rather than just having one goal or even several goals and objectives for a marketing plan, it is recommended that _____________.
A) Goals are quantified with real numbers
B) Each and every action plan be measured in some way
C) Goals should be simple and to the point
D) Goals be realistic
E) None of the above
Correct Answer:
Verified
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A)
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Q39: Unit Market Share (%)= Unit Sales (#)divided
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Q42: In a marketing plan, every strategy must
Q43: _ is useful in comparing the relative
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