In the end, marketing management is both a science and an art.The artistic side understands that sometimes the difference between an average new-product introduction and a world-class one rests largely on ______________.
A) Creativity
B) Insight into the market
C) Hitting the market at just the right time
D) All of the above
E) None of the above

Question

Quizplus · Accepted Answer

All of the above options are important in making a new-product introduction successful. Creativity is needed to develop unique and appealing marketing strategies, insight into the market is needed to understand consumers' needs and preferences, and timing is critical to ensure that the product reaches its target market when demand is high. Effective marketing management requires both scientific analysis and artistic creativity.

In the End, Marketing Management Is Both a Science and an Art.The