Cannibalization is the concept that describes __________.
A) The loss that occurs from a new product introduction on existing products
B) When revenue is lost to a competitor
C) The loss of unit sales to a new advertising campaign of a competitor
D) The loss that occurs from a brand maturing
E) None of the above

Question

Quizplus · Accepted Answer

Cannibalization refers to the loss in sales or revenue of existing products due to the introduction of a new product by the same company. It occurs when the new product competes with the existing product for customer purchases.

Cannibalization Is the Concept That Describes __________