________ must be in place from the outset of the planning process that specify the timing, procedure, and people who will monitor the progress towards the firm's marketing goals and objectives.
A) Monitors
B) Controls
C) Cross-functional teams
D) Management
E) Fail safes

Question

Quizplus · Accepted Answer

Controls are the mechanisms put in place to ensure that the marketing plan is executed effectively and efficiently. These controls should be established from the beginning of the planning process and should include specific timing, procedures, and designated personnel to monitor the progress towards the firm's marketing goals and objectives. These controls help to ensure that the plan stays on track and allows for adjustments to be made if necessary.

________ Must Be in Place from the Outset of the Planning