____________ is the process by which significant deviations to the marketing plans are anticipated.
A) Scenario planning
B) Forecasting
C) Alterations
D) Contingency planning
E) A and D
Correct Answer:
Verified
Q68: _ must be in place from the
Q69: Ultimately, the marketing manager must rely upon
Q69: The _ method is not a valid
Q72: The budgeting method that relies upon figuring
Q72: _ budgeting is based on the budget
Q74: Situational factors include all except _.
A)Marketplace volatility
B)The
Q77: Managers may try several methods of forecasting
Q88: When action plan budgets are aggregated into
Q89: You are responsible for contingency planning for
Q90: Marketing plan controls involve _.
A)The marketing and
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