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Cole Works for a Multi-Million Dollar Car Manufacturing Company in the United

Question 91

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Cole works for a multi-million dollar car manufacturing company in the United States.The fiscal year has just ended and he is expected to give a presentation at the next senior management meeting about the marketing efforts over the past year.What might Cole use to quantify the impact of the investment in marketing on the firm's success?

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Cole should use return on marketing inve...

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