_____________ is a two-way communication process with the goal of securing, building, and maintaining long-term relationships with profitable customers.

Question

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Personal selling is a form of communication in which a salesperson builds a relationship with a customer, learns their needs and preferences, and recommends products or services that meet those needs. The goal is to create a long-term relationship with the customer that will result in repeat business and increased profitability. Sales promotion, direct marketing, publicity, and advertising can all be part of a company's overall marketing strategy, but they are not focused specifically on building and maintaining long-term customer relationships.

_____________ Is a Two-Way Communication Process with the Goal of Securing