Traditional media planning and buying is based on rating points and the cost per point, which can be negotiated.
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Q1: The way an advertisement communicates the information
Q3: The effectiveness and efficiency of promotional strategies
Q5: Bonus payments, prizes, trips, and other incentives
Q9: Internet marketing succeeds because spam is so
Q10: The lower the reach and frequency,the higher
Q10: Public Relations is a specialized field.
Q10: The order of the steps in the
Q17: Advertising is synonymous with marketing.
Q17: There is one universal execution appeal that
Q18: PR should never be combined with advertising
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