PR should never be combined with advertising or sales promotion to create demand.

Question

Quizplus · Accepted Answer

While PR should not be used solely for advertising or sales promotion purposes, it can be combined with these tactics as part of an integrated marketing communications strategy to create demand. However, PR should maintain its focus on building and maintaining relationships with stakeholders, rather than just promoting the organization or its products/services.

PR Should Never Be Combined with Advertising or Sales Promotion