The development of promotion mix strategies, or simply promotional strategies, involves decisions about _____________________.

Question

Quizplus · Accepted Answer

The development of promotional mix strategies involves decisions about the elements in the promotion mix, which include advertising, personal selling, sales promotion, public relations, and direct marketing. The other options (B, C, and D) may also play a role in marketing strategy, but they are not directly related to the development of promotion mix strategies.

The Development of Promotion Mix Strategies, or Simply Promotional Strategies