In a push strategy ________________________.

Question

Quizplus · Accepted Answer

In a push strategy, the focus is on promoting the product to the members of the distribution channel, such as retailers or wholesalers, to encourage them to push the product to end users. This is opposite to a pull strategy, where the focus is on creating demand among the end users, who then pull the product through the distribution channel. While advertising may be a part of a push strategy, the main target is the members of the distribution channel. Therefore, option A and C are incorrect. Option D is also incorrect as end users do not drive the distribution of the product in a push strategy. Hence, the correct answer is B.

In a Push Strategy ________________________