Promotion should be viewed as a _____________________.
A) Cost
B) Liability
C) Investment
D) Waste of money
E) Necessary evil of doing business
Correct Answer:
Verified
Q43: The _ method of promotion budgeting takes
Q51: An appeal that uses ordinary folks doing
Q52: A _ appeal centers on benefits an
Q53: When customers quickly and easily become bored
Q54: _ is not one of the three
Q57: California Dairy Council has been running national
Q60: A _ appeal uses right and wrong
Q62: For many marketers, _ is the core
Q63: _ stimulates primary demand.
A)Pioneering advertising
B)Competitive advertising
C)Institutional advertising
D)Comparative
Q63: _ is the best reason to use
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