______________, goods for which a consumer may engage in a limited search, are candidates for selective distribution.

Question

Quizplus · Accepted Answer

Shopping goods are goods that require more effort and time for consumers to make a purchasing decision, but still do not require an extensive search process. These types of goods are best suited for selective distribution where the manufacturer limits the number of retailers carrying their products. This allows manufacturers to maintain more control over the image and pricing of their products, as well as ensure that their products are being sold only in locations that match their target market.

______________, Goods for Which a Consumer May Engage in a Limited