Question 1

Bailey has been running a personalized embroidery business and has been having significant problems recently.She has been sending out more of an item than the customer asked for, or sending out the wrong colors, names, etc.Which point in the supply chain is Bailey having problems with?

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Question 2

How does channel power relate to channel conflict? What are the effects of channel power and conflict?

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Question 3

Rebecca and Chris are arguing about the use of intermediaries.Rebecca believes that intermediaries drive up the costs of goods for end-users, Chris disagrees.What do you think?

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Question 4

Room Reveal is a company that creates custom interior doors for residential and business properties.They currently take orders over the phone and mainly e-mail the orders to the appropriate people to have the orders fulfilled.What should Room Reveal implement to help with order processing?

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Question 5

In an administered VMS, who is the lead player, and what does it do?

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Question 6

Damien is looking to gain maximum product exposure through the channel.What strategy would be best for him to use?

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Question 7

What are the transaction and communication functions that are performed by intermediaries and how do they help fulfill completed transactions and maintain the viability of the channel relationships?

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Question 8

What are the five important sources of channel power that French and Raven have identified?

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Question 9

Ursella is a marketing manager for a bathroom tile company.She is trying to figure out her if her firm needs to utilize a push or a pull strategy.What are the differences between a push and pull strategy?

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Question 10

Richard's partner thinks of logistics in very limited terms.Richard has been trying to work out a better logistics plan for their luxury doghouse company.Help Richard explain how inbound and outbound logistics relates to his company.

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Question 11

Charlotte is trying to convince Trey to begin to use some intermediaries in relation to their home goods business.Trey is resistant, what should Charlotte say?

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Question 12

Lily has realized that the popularity of e-commerce has led to disintermediation.Lily is the coordinator of an e-commerce tradeshow and she has contacted you to speak about disintermediation at the next tradeshow.Lily would like you to focus on the fall of the dot-com companies and was hoping you could give her a quick run down.How would you explain this to Lily?

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Question 13

Harold and Jerome have been working together to create new blends of teas that they are hoping to distribute to grocery stores.In regards to a push strategy, what obstacle may Harold and Jerome run into?

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Question 14

You have many shopping goods in your warehouse.You would like to move them out of your warehouse and are researching the various distribution strategies.What strategy would you use?

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Question 15

Whitney is an investigative reporter in Tulsa, Oklahoma.He is looking into whether or not a company in his area is using illegal exclusive dealing.He asks you for help.How does exclusive dealing lessen competition?

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Question 16

What are the goals of partner relationship management strategies (PRM)?

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Question 17

What is the goal of a just in time (JIT)inventory control system?

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Question 18

Maxwell has just finalized production of his updated, high end plates and glasses.He would like to position his products as prestigious and utilize premium pricing.What is the best way for Maxwell to get his product to the right retailers at the right price?

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Question 19

Margot understands how inbound and outbound logistics affect her jewelry company.She is having a problem linking reverse logistics to her company.Explain reverse logistics to Margot.

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Quiz 15: Managing Marketing Channels and the Supply Chain