When a firm's objective is to gain as much market share as possible,a likely pricing strategy is _________________,sometimes also referred to as pricing for maximum marketing share.

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Market share is the percentage of total category sales accounted for by a firm. When a firm's objective is to gain as much market share as possible, a likely pricing strategy is penetration pricing, sometimes also referred to as pricing for maximum marketing share.

When a Firm's Objective Is to Gain as Much Market