As in price bundling, it can be useful for customers to have some type of comparative price when considering a product purchase.Such a comparison is referred to as ______________ and, in the case of price bundling, the _____________ is the total price of the components of the bundle if purchased separately versus the bundled price.

Question

Quizplus · Accepted Answer

The term given for a comparative price when considering a product purchase is "reference pricing". In the case of price bundling, the reference price can be defined as the total price of the components of the bundle if purchased separately versus the bundled price. Therefore, the correct answer is D.

As in Price Bundling, It Can Be Useful for Customers