__________________ overtly attempts to consider the role of price as it reflects the bundle of benefits sought by the customer.

Question

Quizplus · Accepted Answer

Value pricing overtly attempts to consider the role of price as it reflects the bundle of benefits sought by the customer. It is based on the concept of providing maximum value to customers at the lowest possible cost. This approach involves setting prices based on the benefits the customer perceives from the product or service rather than on the costs incurred to produce it.

__________________ Overtly Attempts to Consider the Role of Price as It