The core of Disney brand strategy for its theme parks, cruise lines, and cast members is __________.

Question

Quizplus · Accepted Answer

The core of Disney brand strategy for its theme parks, cruise lines, and cast members is Service. Disney consistently delivers service excellence through its employees and cast members, who are trained to go above and beyond for guests. This focus on service helps create a memorable and magical experience for guests, which contributes to the overall success of the Disney brand. Marketing, value based on price, and value based on fun are important aspects of Disney's brand strategy, but they are not its core.

The Core of Disney Brand Strategy for Its Theme Parks