The face-to-face time between customer and service provider is often called the ________.Most customer judgments take place at this time.
A) Goal line stand
B) Moment of truth
C) Moment of momentum
D) Service ROI
E) None of the above

Question

Quizplus · Accepted Answer

The face-to-face time between customer and service provider is often called the moment of truth. This is the critical point where most customer judgments take place about the service experience they have received.

The Face-To-Face Time Between Customer and Service Provider Is Often