Time to market is a term that means _________.
A) This is the best time to market this new product
B) It is time that the company had an entry into a particular market segment
C) How long will it take to develop and get the product to market
D) How long will it take to get the product through the introductory stage to the growth stage
E) None of the above

Question

Quizplus · Accepted Answer

Time to market refers to the time it will take to develop and launch a product into the market. It is a measure of how quickly a company can bring a new or improved product to its customers. Therefore, option C is the correct answer as it highlights the exact meaning of time to market.

Time to Market Is a Term That Means _________