When a product like cell phones has been aimed as a safety device for working women and moms, one way to find "new" markets is to _________.
A) Add features to the phones
B) Sell added benefits to the existing customers
C) Reposition the existing products to new markets
D) Alter the billing so more people can afford the product
E) All of the above

Question

Quizplus · Accepted Answer

Repositioning the existing product to new markets would be the best way to find new markets. Adding features or altering billing may not necessarily appeal to a new market segment, and selling added benefits would only apply to existing customers. Repositioning the product can help identify new user groups who may benefit from the safety features of the phone.

When a Product Like Cell Phones Has Been Aimed as a Safety