In the product development process in high-technology, it is possible that traditional research with focus groups from existing customers might not work as a result of ________.
A) Being unable to explain the concept clearly
B) Having a value proposition that is not clear
C) Operating beyond the vision of your own customers
D) Operating in a vacuum without input
E) All of the above

Question

Quizplus · Accepted Answer

Traditional research with focus groups might not work because high-technology products often operate beyond the current vision or understanding of existing customers, making it difficult for them to provide useful feedback.

In the Product Development Process in High-Technology, It Is Possible