When a new-to-the-world product are better, faster versions of existing products that target, for the most part, existing customers it is said that these products are ___________.
A) Neo innovations
B) Subtle innovations
C) Left handed innovations
D) Sustaining innovations
E) None of the above

Question

Quizplus · Accepted Answer

Sustaining innovations are improvements made to existing products that serve the same customer base. These can include better versions or faster versions of existing products. Option A (Neo innovations) and Option C (Left handed innovations) are not commonly used terms in innovation theory. Option B (Subtle innovations) is also not an accurate description as these types of innovations may not necessarily be subtle, and they may target new customers or markets rather than just existing ones. Therefore, the best choice is D (Sustaining innovations).

When a New-To-The-World Product Are Better, Faster Versions of Existing