Frito-Lay, the world's largest seller of snack foods, defends its shelf space from competition by _________.
A) Outspending its competitors with television advertising
B) Setting audacious goals for its sales force
C) Having its drivers pull the competitors products off the shelf when they are not looking
D) Introducing coupons and retailer incentives to keep its position on the shelf
E) All of the above

Question

Quizplus · Accepted Answer

Frito-Lay defends its shelf space from competition by introducing coupons and retailer incentives to keep its position on the shelf. While the other options may also be tactics used by the company, the most direct and effective way for Frito-Lay to maintain its shelf space would be through these incentives that benefit both the retailers and the company.

Frito-Lay, the World's Largest Seller of Snack Foods, Defends Its