Many product launches are front loaded with communications dollars with the goal of ___________.
A) Seeing if there is any interest in the product
B) Evaluating the product excitement generated
C) Creating sufficient product interest that will turn into repeat and replacement purchases later
D) Studying the product life cycle to see what kind of curve is achievable in the short run so the longer run can be forecasted with some degree of certainty
E) None of the above

Question

Quizplus · Accepted Answer

The goal of front loading communications dollars is to create sufficient product interest that will turn into repeat and replacement purchases later. Option A would be too risky as the launch has already happened and the goal is to maximize its impact. Option B is an interim goal that aims to achieve repeat purchases later. Option D is a long-term goal and does not align with the launch's needs. Option E is an incorrect option as one of the options is correct.

Many Product Launches Are Front Loaded with Communications Dollars with the Goal