Total demand is a function of three separate situations,which can be described as ___________.
A)New, ideal, and impulse purchases
B)New, repeat, and replacement purchases
C)New, repeat, and impulse purchases
D)New, impulse, and replacement purchases
E)New, convenient, and impulse purchases

Question

Quizplus · Accepted Answer

New purchases are first-time sales. With new products, these sales are called trial purchases. This is also calculated as the trial rate (how many individuals in a particular target market have tried the product).

Total Demand Is a Function of Three Separate Situations,which Can