New purchases of new products are called _______.
A)Original purchases
B)Subliminal purchases
C)Purchase novelties
D)Trial purchases
E)All of these

Question

Quizplus · Accepted Answer

New purchases are first-time sales. With new products, these sales are called trial purchases. This is also calculated as the trial rate (how many individuals in a particular target market have tried the product).

New Purchases of New Products Are Called _______