In the B2B market,test marketing is ________.
A)Identical to the B2C market
B)Smaller in scope and involves fewer individuals and companies
C)Larger in scope and involves more individuals and companies
D)Extremely different than B2C because of the magnetic variance of the enterprises
E)None of these

Question

Quizplus · Accepted Answer

Products designed for business markets are tested differently than their consumer product counterparts. Essentially, the tests are smaller in scope and involve fewer individuals and companies; however, they are no less important in the new-product development process.

In the B2B Market,test Marketing Is ________