Many organizations are too small to have a national sales force to help discover new-product ideas.As a consequence they often use _______ that offer a link between the customer and company.
A)Distributors
B)Parts manufacturers
C)Logistics companies
D)Server farms
E)None of these

Question

Quizplus · Accepted Answer

Distributors are a good source for new-product ideas particularly when they are the primary link between the customer and the company. Small organizations generally do not have the resources for a national sales force and use distributors in many markets.

Many Organizations Are Too Small to Have a National Sales