Success or failure of a new product is determined by the action of the company.The factor or factors that increase the likelihood of failure can be described as _______.
A)Poor marketing communications
B)Failure to meet customer expectations
C)Incorrect pricing
D)Failure to identify the value proposition
E)All of these

Question

Quizplus · Accepted Answer

All of the factors listed (poor marketing communications, failure to meet customer expectations, incorrect pricing, and failure to identify the value proposition) can increase the likelihood of product failure. It is important for a company to address all of these factors in order to increase the chances of success for a new product.

Success or Failure of a New Product Is Determined by the Action