The rate at which new products become accepted is know as the _________.
A) Product variance process
B) Product sensitivity process
C) Product adoption process
D) Product steering process
E) None of the above

Question

Quizplus · Accepted Answer

The rate at which new products become accepted is known as the product adoption process. This refers to the stages that consumers go through when they first learn about a new product to when they finally adopt and integrate it into their regular usage. The adoption process includes stages like awareness, interest, evaluation, trial, and adoption.

The Rate at Which New Products Become Accepted Is Know