Even though National Brand pain reliever and Store Brand pain reliever both contain the same amount of Ibuprofen per capsule and are both gel coated, Joan chooses to purchase National Brand because she thinks it will work better based on the brand name alone.This is an example of the _______ benefit of brand equity for customers.

Question

Quizplus · Accepted Answer

Perceived Quality is the benefit of brand equity that Joan is experiencing. She believes that the National Brand has higher quality even though the two products are identical in composition.

Even Though National Brand Pain Reliever and Store Brand Pain